Exploring the intersection of artificial intelligence,
clinical education, and professional ethics.

Keeping the humanity at the
heart of AI

My Approach

Human-Centered Innovation.
Ethical AI.
Meaningful Impact.

I believe AI’s greatest potential is to strengthen—not replace—human connection. As a clinical social worker, educator, and AI researcher, I explore how these tools can prepare confident, compassionate professionals while upholding the ethics of healthcare and education.

My presentations blend real-world experience, emerging research, practical demonstrations, and discussion to make AI approachable. I help clinicians, educators, and leaders critically assess its possibilities, limitations, and risks—and use it thoughtfully, ethically, and creatively to serve people and communities.

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About Heidi

Heidi McNeilly
MSW, LCSW

Heidi is a Clinical Assistant Professor in UNC–Chapel Hill’s Adams School of Dentistry and School of Social Work, connecting clinical education, emerging technology, and human-centered care. She develops and evaluates AI-powered patient simulations that help future healthcare professionals build communication, empathy, and critical thinking skills. As UNC’s Center for Faculty Excellence Fellow for Generative AI in Clinical Education, Heidi studies these tools’ effectiveness, feasibility, and ethics.

Through talks, workshops, and demonstrations, Heidi helps audiences engage with AI thoughtfully and practically—addressing bias, equity, and professional responsibility while preserving human relationships and judgment.

Let's Chat

A small sample of the breadth
of my research and interest

AI Ethics in Public Health: Navigating Innovation and Responsibility

Artificial intelligence offers opportunities to advance public health while raising important questions about equity, bias, privacy, and accountability. I've explored the ethical implications of AI in public health practice, emphasizing responsible implementation, critical evaluation, and the importance of ensuring that emerging technologies benefit the communities they are intended to serve

From Experiment to Enterprise: Scaling Faculty-Led AI Innovation

What does it take to move an AI idea from a small classroom experiment to sustainable institutional innovation? Explore lessons from faculty-led implementation, including leadership support, funding, infrastructure, interdisciplinary collaboration, and organizational culture.

Navigating AI Ethics in Clinical Social Work: A Three-Part CE Series

A practical, engaging exploration of the ethical opportunities and challenges of AI in social work, including professional competence, privacy, bias, equity, and responsible clinical integration.

AI, Equity, and Social Responsibility: Why Avoidance Isn't Neutral

Artificial intelligence is already influencing access to information, resources, and services. Explore why professionals committed to social justice must understand these technologies, recognize their potential harms, and help shape their responsible development and use.

Strategy and planning

We craft visually compelling websites aligned with your brand goals, ensuring a strong digital presence in competitive markets.

Content marketing

Every element is designed to helping you maximize engagement, generate leads, and increase revenue effectively.

Performance development

Our solutions are built with flexibility in mind, allowing your website to grow alongside your business without compromising performance.

Creative development

We implement clean, search-friendly architecture that helps your website rank higher and reach the right audience organically.

Contact

Let’s start a conversation

Heidi is available for keynotes, conference presentations, professional development workshops, and continuing education programs.

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